20 Oct The EATORIALIST: NOT A GOOD TIME TO BE A COW

IF SHE KNOW ABOUT UMAMI SHE'D RUN FOR THE HILLS....

All hamburgers are not created equal.

From the meat spectrum of juicy reds to dry dull grays, patties proliferate fast food joints, greasy spoons, pedigreed dines and catering halls across San Francisco. Factor in some really amazing burgers and, by all means, now is not a good time to be a cow.

In the realm of the quick fix, I don’t have a beef with IN-N-OUT, it’s just that I’m not part of any particular budget burger cult. And, I’m also a fan of SUPER DUPER with its organic and green-grazing mindedness set to retro-cool style.  But, for the moment what I’ve set my sights upon and fixed my senses to is the UMAMI BURGER, the recent Los Angeles import located ever so appropriately in the neighborhood that is Cow Hollow.

THE BURGER WITH THE FIFTH SENSE, UMAMI

With UNAMI BURGER it’s supposedly all about the “fifth” food taste, aka “umami” – a sensory dimension that is described as a “pleasant savoury taste imparted by glutamate”.   We’re not exactly sure what that means but the culinary scientist in you can find out more about it at the UMAMI INFORMATION CENTER.  For now let’s just say that umami adds a little something special into the mix at UNAMI BURGER.

UMAMI BURGER, A LOOK UNDER THE BUN

Feeling robust? Try the signature burger or, better yet, go for the Manly but save the Greenbird for when

you’re in a fowl mood. I am glad these burgers are filling because with sticker prices hovering at $11, two of these “bunned” wonders might not fly.

I’ll have some extra condiments please, especially the exceptional umami ketchup with those Thin Fries. Drinks? Live it up with a California wine or, on second thought, one of the crafted drafts will be fine.  Room for dessert? Definitely, especially with a treat from CAKE MONKEY BAKERY – a sweet way to awaken from a umami dream.

UMAMI BURGER 2184 Union St, San Francisco. Tel. 415-440-8626.

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